Thursday, February 18, 2010

signs of the times

My favorite bad church sign I drive by on the way to work had this little gem the past few weeks:

"GIVE JESUS A TRY. IF YOU DON'T LIKE HIM, THE DEVIL WILL ALWAYS TAKE YOU BACK."

As usual, I could not tell exactly how I was meant to be offended by that statement. Should I be bothered by the vaguely threatening tone? Or insulted in a half-bemused way that this church seemed to think it a good idea to pitch Jesus as something you ought to just "give a whirl?" Has the marketing of Jesus come to this point? 

"Tired of your regular, boring old morning pick-me-up? Try the all new and improved... JESUS! Guaranteed to  put a pep in your step and a nest egg in your bank account. We're so sure you'll be thrilled with our product that we're cancelling our 'All-Sales-Final' policy. Just bring the item back in the same condition you found it and we'll return your putrescent, evil, useless life to you... No Questions Asked! What are you waiting for? Try JESUS today!"

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